In 2020, the importance of Digital Marketing has peaked. A well-designed website can benefit a business in many ways, ultimately leading to a website being its own marketing campaign forming part of your digital marketing plan. Websites are constantly portraying your brand and what makes them a great tool is that they are easily trackable. But how can you ensure that your website is the best it can be? We will discuss a few points to keep in mind when building and maintaining your website, as well as important digital marketing aspects to keep in mind.
User Experience (UX)
Websites must be designed and developed in such a way that users easily understand the journey they should take and to reach their destination as quickly and easily as possible. The navigation on your website must be easy and logical.
The text should be written with your consumers in mind and should be short and sweet. Highlight the most important messages you are trying to communicate to ensure that consumers can easily read through your website. Content must always be useful and relevant to your target market and ensure that your website loads quickly by using web-optimised images and avoiding flash or other software that could slow down your site.
Always keep the mobile site in mind, as most consumers are browsing the web with their mobile phones. Design your website for both mobile and desktop versions.
Differentiate your Brand
With so many websites for consumers to browse through, it is vital for you to differentiate your brand from your competitors. Offer unique and relevant content that is fresh. Storytelling is a huge trend, so tell your brand’s story in the most creative way you can think of.
Highlight your Competitive Advantages in a clear and concise way so that consumers can determine why you are different just by browsing your site. Explain your unique product and service offerings and why a consumer should choose you above your competitors.
Search Engine Optimisation (SEO)
SEO has been an important part of a website for the past few years and will continue remaining vital for the success of a website. Ensure that you hire a professional to implement SEO on your website and ensure that they adhere to Google’s standards to avoid your website from being penalised for using black SEO tactics.
SEO goes hand-in-hand with writing unique, relevant content for your consumers and ensuring that your website is optimised for both web and mobile. SEO will assist your website in ranking organically or naturally in the search results. Contact us to implement SEO on your website today!
Pay Per Click Advertising (PPC)
In order for consumers to find your website, PPC advertising can be a cost effective way of increasing the number of leads and ultimately conversions on your website. Google has launched a few new Google Ads Types that you can make use of to meet your needs.
It is also vital to link your Google Analytics properly to ensure that you can keep track of the number and types of visitors to your website, so that you can target them correctly and create the content for them that they are looking for. We can assist you in implementing your Search Engine Marketing across all platforms.
Many consumers rely on social media to find new products and services, hence, it is vital for you to have a social presence on the web, where you interact with your followers and build relationships with them. Social Media Platforms are also a great place to build your brand and to create a loyal following.
Focus on creating valuable content and offerings for your consumers. Listen to their opinions and adapt to their wants and needs. Create a brand that consumers can relate to and feel good about. And remember to engage with your consumers on a regular basis so that your brand remains at the top of their mind.
Contact us for all of your Digital Marketing, Website Development and Website Maintenance needs!